Lancome  is a French luxury perfumes and cosmetics house that distributes products internationally. Founded in 1935 by Guillaume d'Ornano and his business partner Armand Petitjean in France, as originally a fragrance house. The name "Lancôme" was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of La Brenne - the name was chosen by Guillaume's wife Elisabeth d'Ornano. Lancôme launched its first five fragrances in 1935 at the Worl's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques.