CREED was founded in London in 1760 by James Henry CREED. The firm’s first royal commission came in 1781 from King George III, for whom CREED made the scent Royal English Leather. Based in Paris, CREED is the world’s only dynastic, privately held luxury fragrance company, founded in 1760 and passed from father to son since then, serving royal houses and the discerning public for 251 years.