Boots has unveiled the UK's top cosmetic products as voting for the second annual Boots Cosmetic Awards concludes. More than 151,000 votes were cast by beauty enthusiasts for their favorite items from the top cosmetic retailer in the UK in 13 different categories, such as "Most Loved Makeup Picks," "Payday Treats," and "New Beauty Stars."

With the highest votes overall, Prada Paradoxe Eau de Parfum was named the "Best of the Best." With more than 30,000 votes, the distinctive floral scent cemented its status as the top beauty product among British customers. The renowned Bum Bum Cream from Sol de Janeiro won the "Payday Treat" prize, demonstrating how popular this incredibly smooth body lotion is with Boots shoppers. La Roche-Posay Anthelios UVMUNE 400 Invisible Fluid SPF50 won an award for the second consecutive year, being named the "Skincare Savior."

No7's Future Renew Serum broke sales records and became the brand's fastest-selling product line since records began*. It also won the title of "New Beauty Stars." With victories in three different categories, the top skincare brand in the UK was also the most liked brand overall.

The £5 Boots Vitamin C Brightening Moisturising Cream was selected as the best "Boots on a Budget" product after becoming viral on TikTok for its amazing brightening qualities. 

In the meantime, Dove DermaSpa Self-Tanning Body Lotion and Halo Glow Liquid Filter, two reasonably priced beauty heroes, won for "As Seen on Social" and "Self-Tan Supremo," respectively.

"The range of products our customers have selected as their winners in this year's Boots Beauty Awards is really interesting to see," says Paul Niezawitowski, Boots' beauty director. Prada Paradoxe Eau de Parfum was chosen as the "Best of the Best" by thousands of customers, demonstrating that many people still value everyday beauty indulgences. With more than 500 beauty brands to pick from, Boots is pleased to keep providing beauty enthusiasts around the UK with the best, most acclaimed products. 

This year, Boots has introduced around 4,000 new beauty lines from leading brands, such as Function of Beauty, Grown Alchemist, ELEMIS, and Shark. With more than 170 renovated beauty halls spread throughout the UK and Ireland, it also keeps improving its beauty offerings.

 These range from small-format halls in places like Stratford-upon-Avon to full-size beauty playgrounds in major town centers like St Albans. With over 250 cosmetics, skincare, and haircare brands to choose from, Boots just revealed that it will be building a new beauty-only store near Battersea Power Station, creating a new destination for beauty enthusiasts.